A strong message learnt today was the importance of networks, getting people to buy your produce before it gets to market and the fun of enjoying good wine.
Use any social media you can to advise people that you have cheese, jams, chorizo sausage or any other artisan food item for sale before you get to the Farmer’s Market in your local town. This was the message from Peter Ward of Country Choice.
Use text messages, Twitter, and let people know you can drop off their produce on your way to and back from market. If you own a deli then tempt shoppers with new cheese experiences so that they broaden their understanding of what’s available.
The shoppers will appreciate the “food experience” in your deli much more and by the time they reach the till will have a few more items in their shopping basket! This applies not only in Ireland and the model is easily applicable in communities all over the world.
